What Is the Studio Feature Used For?

Overall Assessment & Campaign Control

The Studio icon (located near the top of the left-hand menu) provides a central view of your MRI assessments and helps you manage activity across multiple campaigns in one place. This is used by MarketCulture when combining reports.

Studio is designed for higher-level oversight, giving you a consolidated view of assessment usage and responses.

What You Can Do in Studio

  1. Click the Studio icon
  2. Select the assessment you want to review (for example: MRI Benchmark Assessment (A))

You will then be able to view:

  • All campaigns that have used that assessment
  • A combined summary of responses across those campaigns (using the same assessment type)

The default email message/template is available in this area, which can be customised and updated when sending assessments to individuals

Important Note

You don’t need to spend much time in Studio. It is not required for running standard campaigns, but it can be useful for consolidated reporting and overall visibility.