---
title: "How to launch an Assessment"
url: "https://help.mribenchmark.com/en/article/launching-a-campaign"
language: "en"
last_updated: "2026-01-19T03:49:52.045Z"
---

# How to launch an Assessment

Quick and Easy way to launch an MRI Benchmark Assessment

**Click the Campaign icon** in the left-hand menu.

1.  Inside **Campaigns**, click the **Add (+)** button on the right-hand side.
2.  Select **Public Campaign**.

**What is a Public Campaign?**

A **Public Campaign** creates **one shared link** that all respondents can use to complete the assessment.

Copy this link and distribute it using your existing email system (or any internal communication channel). This **avoids having to enter every respondent’s email address individually** and helps reduce the risk of invitations being **missed, blocked, or sent to junk/spam folders**. Email scripts are available in the help section.

**Set Up the Campaign Details**

1.  Enter a **Campaign Name**.  
    Recommended is a clear naming format such as:  
    **Company Name – Department (if required) – Date**  
    *(Example: MarketCulture – Sales – Jan 2026)*
2.  The **Campaign ID** will automatically populate.
3.  Select the **User Group** you created earlier. eg. All Employees
4.  Click **Next**.

**Select the Assessment**

You will now choose which assessment version to use:

-   **MRI Benchmark Assessment (N)** – Respondents enter their name when the enter the assessment
-   **MRI Benchmark Assessment (A)** – Fully anonymous (no name required)

✅ **Reminder:** Results are always combined into one overall report, and responses remain anonymous in reporting.

**Set the Quota Limit**

Next, set the **Quota Limit** (maximum number of respondents):

-   **Pilot campaigns** are limited to **10 respondents**
-   **Paid versions** allow **unlimited respondents**

✅ **Tip**: Set this number **higher than you expect**, so you don’t accidentally restrict participation.

**Copy the Assessment Link**

You’ll then arrive at the **Embed Settings** page.

Copy the URL beginning with:  
**https://app.marketculture.com/pub…**  
is the link you’ll send to respondents.

**Launch the Campaign**

Once the link is copied, you can **launch the campaign** and begin collecting responses.

**If you lose the link**

No problem—simply:

1.  Click on the campaign
2.  Go to **Distribution**
3.  Copy the link again from there

You can now monitor the responses to the campaign

[Embedded content](https://www.youtube.com/embed/c3v9gP3N_jk)